Since I mentioned Wikis in the Spy Blog post (see above), I wanted to reference a great article by Daniel Pink. He related the story behind Jimmy Wales and his fantastic creation called Wikipedia - a free encyclopedia on the Internet. In it itself, an online encyclopedia is not necessarily something to get excited about but Wikipedia showcases the amazing power of millions of free contributors to create value at almost zero cost.

Four years ago, a wealthy options trader named Jimmy Wales set out to build a massive online encyclopedia ambitious in purpose and unique in design. This encyclopedia would be freely available to anyone. And it would be created not by paid experts and editors, but by whoever wanted to contribute. With software called Wiki - which allows anybody with Web access to go to a site and edit, delete, or add to what’s there - Wales and his volunteer crew would construct a repository of knowledge to rival the ancient library of Alexandria.

In 2001, the idea seemed preposterous. In 2005, the nonprofit venture is the largest encyclopedia on the planet. Wikipedia offers 500,000 articles in English - compared with Britannica’s 80,000 and Encarta’s 4,500 - fashioned by more than 16,000 contributors. Tack on the editions in 75 other languages, including Esperanto and Kurdish, and the total Wikipedia article count tops 1.3 million.

To many guardians of the knowledge cathedral - librarians, lexicographers, academics - that’s precisely the problem. Who died and made this guy professor? No pedigreed scholars scrutinize his work. No research assistants check his facts. Should we trust an encyclopedia that allows anyone with a pulse and a mousepad to opine about Jackson Pollock’s place in postmodernism? What’s more, the software that made Wikipedia so easy to build also makes it easy to manipulate and deface. A former editor at the venerable Encyclopedia Britannica recently likened the site to a public rest room: You never know who used it last.

In the beginning, encyclopedias relied on the One Smart Guy model. In ancient Greece, Aristotle put pen to papyrus and single-handedly tried to record all the knowledge of his time. Four hundred years later, the Roman nobleman Pliny the Elder cranked out a 37-volume set of the day’s knowledge. The Chinese scholar Tu Yu wrote an encyclopedia in the ninth century. And in the 1700s, Diderot and a few pals (including Voltaire and Rousseau) took 29 years to create the encyclopedie de Diderot et D’Alembert.

With the Industrial Revolution, the One Smart Guy approach gradually gave way to the One Best Way model, which borrowed the principles of scienitific management and the lessons of assembly lines. Encyclopedia Britannica pioneered this approach in Scotland and honed it to perfection. Large groups of experts, each performing a task on a detailed work chart under the direction of a manager, produced encyclopedias of enormous breadth. Late in the 20th century, computers changed encyclopedias - and the Internet changed them more. Today, Britannica and World Book still sell some 130-pound, $1,100, multivolume sets, but they earn most of their money from Internet subscriptions. Yet while the medium has shifted from atoms to bits, the production model - and therefore the product itself - has remained the same.

Now Wales has brought forth a third model - call it One for All. Instead of one really smart guy, Wikipedia draws on thousands of fairly smart guys and gals - because in the metamathematics of encyclopedias, 500 Kvarans equals one Pliny the Elder. Instead of clearly delineated lines of authority, Wikipedia depends on radical decentralization and self-organization - open source in its purest form. Most encyclopedias start to fossilize the moment they’re printed on a page. But add Wiki software and some helping hands and you get something self-repairing and almost alive. A different production model creates a product that’s fluid, fast, fixable, and free. Read the full article…