Success in the business world depends largely on the message you convey and the image you project, especially in today’s competitive global marketplace. Even if you offer an excellent product or service, if people can’t pick you out easily in the crowd, they’ll probably overlook your business in favour of one with a greater presence. Your trade-mark distinguishes your wares and services from those of your competitors, and helps to establish your identity in the marketplace.

Many of Iserloh Design’s small business clients seek advice in the areas of business IT, and enlist Iserloh Design (ID) for web and print media development. Whenever it comes to the topic of registering a domain name for a client’s online venture, ID is ready with expert advice, yet additional legal considerations come quickly into play:

Bill Heinze, an intellectual property attorney based in Atlanta answers commonly asked questions about choosing and registering a successful business name, including

• What’s the best type of name for my business?
• What issues should I keep in mind when picking a name for my business?
• How do I find out if the business name I want is available?
• What is a trademark?
• What is the “legal name” of my business?
• What is a fictitious business name?
• Do I have to register my business name?
• Can I change my business name to include “Inc.” or “LLC”?