Taking on Pfizer’s Viagra
Published on June 7, 2003
In the same issue, Fortune Magazine describes Bayer’s and GSK’s plans to unseat the famed “Pfizer riser”. The duo aims to raise the, er, consciousness of millions of suffering men, by reaching out to the key decision makers: spouses. I found this an interesting account of the marketing activities surrounding the PDE-5 field. Read more …